If Microsoft buys TikTok, it could be hailed as a 'hero' for saving the app as President Trump threatens to ban it. Here's why analysts say a deal might make sense.
even as President Donald Trump threatens to ban the app over its China ties.
Microsoft could be taking this as an opportunistic move to push back into the consumer market and establish a foothold in mainstream social media. "The rising generations are very attached to this platform," Newman said. "Microsoft has the opportunity to be the hero here." It could be a "future-proofing" method for Microsoft to win over the next generation of consumers.
"It's a little bit out of left field, but for Microsoft, the one area where they missed the boat was social media," Wedbush Securities analyst Dan Ives said. "The enterprise business continues to be the crown jewel, but on the they need to go back to the whiteboard on consumer strategy over the next five to 10 years."
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