Why justinbieber, JBALVIN & more are obsessed with smiley faces in fashion
The smiley as irony -- happiness in the face of unhappiness -- figures heavily into KATSU’s work. For the artist, who typically spray-paints the logo with a drone, it represents “the human experience boiled down to a yellow stain. Some sort of prehistoric sign to understand our emotions. It’s like, ‘Life is fine, even [though] it really is not.’ ” His smiley is something entirely different from the blissed-out ’80s rave smiley, the mock ’90s grunge smiley and the campy 2000s smiley.
EyeFunny designer Jury Kawamura launched his company in 2003 with a patented diamond smiley, and 16 years later, his handmade pieces are finally finding commercial success. “I wore the COOOOL necklace [in Paris], and J Balvin said, ‘I want to buy [that] same one,’ ” says Kawamura, who sells the piece for $40,000 and is now planning to collaborate with the artist.
Despite the many legal claims to the symbol -- most famously, Walmart’s decadelong action against Belgium-based The Smiley Co., which owns the rights to the logo in 80 countries, generating $265 million annually -- “the Drew House version [is] a distinctive entry in a cluttered landscape, so I doubt that any of the other claimants will bare their teeth at it,” says Susan Scafidi, founder/director of the Fashion Law Institute at Fordham Law School.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Justin Bieber Admits Tom Cruise Would 'Whoop My Ass'Justin knows he wouldn't stand a chance.
Consulte Mais informação »
https://people.com/Get the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Consulte Mais informação »
Justin Bieber looks out of it as he backtracks on Tom Cruise fight threatJustin Bieber, 25, was confronted by paps outside his house when he claimed the whole thing had been a joke
Consulte Mais informação »
Justin Bieber Says Tom Cruise Fight Challenge Was Just a JokeJustin Bieber says he wasn't being serious when he boldly challenged Tom Cruise to an MMA fight on Monday.
Consulte Mais informação »
Justin Bieber Was Kidding About Wanting to Fight Tom Cruise: 'He'd Probably Whup My Ass'TMZ caught up with JB on Wednesday (June 12) and the singer admitted that he was just joking about wanting to take on the 'Mission Impossible' star.
Consulte Mais informação »