Why Joseph Altuzarra Launched an NFT Collection During Fashion Week

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Why Joseph Altuzarra Launched an NFT Collection During Fashion Week
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“Fashion is about inventiveness, but it needs to be grounded with people who represent real identities,' ALTUZARRASTUDIO says. NYFW AfterPayUSA

Image Source:"Someone who's drawn to Altu understands the freedom in simplicity," Altuzarra tells POPSUGAR."There isn't one particular style associated with our community. Altu's goal is to bring together people with all different styles, identities, and missions."

He wants people who wear Altu to carry themselves with a sense of hope and pride no matter what they're wearing. That authenticity and freedom of expression is something he would like to see more of, throughout the industry at large."The word is truthfulness," he says."Fashion is about inventiveness, but it needs to be grounded with people who represent real identities."

Fashion is about inventiveness, but it needs to be grounded with people who represent real identities. Altuzarra, who launched his eponymous label in 2008, hypothesizes that"the tenacity of youth" will inspire the next era of fashion."Not only the eager kids crashing onto the scene today but also the youth that we all experienced," he elaborates."The future of fashion will elevate the inventiveness of childhood."

He already embodies that sense of adventure and wonder by experimenting with art across various mediums. His latest endeavor finds him diving headfirst into the NFT space. As part of a collaboration with Afterpay for

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