Why Jaguar Is On A Mission To Trim Down Its U.S. Dealer Footprint | Carscoops carscoops
in the latter half of 2022. Sales were led by the new Range Rover, Range Rover Sport, and Defender models.JLR has begun to whittle down the number of Jaguar dealers by offering them their pick of hot-selling Land Rovers. According to one unnamed dealer, as many as 40 Jaguar outlets may have already bitten.
But the company will need many more to take up this offer if the Jaguar brand is going to be successful at offering ultra exclusivity. At the moment, there are some 395 JLR dealerships in the U.S., with many of them offering both Jaguar and Land Rover products side by side. A company like Bentley or Aston Martin makes do with just 50 outlets, with many of them clustered in upscale markets like Los Angeles, New York, and Miami.
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