The gleeful guffawing over Kate Hudson's performance is a shared experience that happens only in a theater, and it’s so gratifying. It’s why it’s so maddening that Netflix’s release strategy for 'Glass Onion' is so nonsensical, bordering on idiotic.
. As critics and industry insiders fawned over it, the film was assigned somewhat of a “savior” status. It was proof that people were willing to go to the theater to see original material again, a sign that the floundering theatrical market might be resuscitated yet.
And then its sequels were snatched up by the streaming service many people blame for cinemas’ demise in the first place. That’s showbiz, baby!in theaters across the country for a week, beginning over the Thanksgiving holiday weekend. As part of the Academy’s rules, Netflix has had to put films it wants to receive Oscar consideration in theaters, but usually it’s just a single screen in New York and Los Angeles—a formality.
While Netflix is notorious for its lack of transparency when it comes to viewership numbers or ticket sales—so take this with all of the salt in the Atlantic Ocean—the filmPeople were excited to see the movie. They went to see the movie. Anecdotally, they really liked the movie, too—based on my friends and social media circle—and have been saying as much.
Granted, this is the first time Netflix has attempted a strategy like this, but the messaging has still been confusing.on Netflix, because he knew that Netflix was behind the sequel and had heard that the film was “out” over the weekend. It’s actually only in theaters right now, I told him. He said then maybe he’d go see it the next weekend after family obligations for the holiday were over. Well, it wouldn’t be in theaters anymore, I said.
How would any normal, rational-thinking person who just wants to see a fun movie be able to keep track of any of that?People want to see a movie, but now, in spite of weeks of marketing alerting them to the film’s release, they can’t, because they only had a seven-day timeframe to do so. Theater owners desperately want to keep the film playing, especially since, between’s opening in the middle of December, there are weeks without a major release with hit potential.
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