Instagram's Twitter rival, Threads, has a fatal flaw: It's destined to be boring
I understand the impulse to create an environment less full of harassment and hate than Twitter can be. But the idea of doing that by avoiding conversation topics perceived as negative seems a recipe for creating a very boring dinner party.
I think Threads, a"conversation" platform designed with positivity in mind, will feel like a similarly sanitized world and will fail to engage users in the long run. Things don't get weird on Instagram, a brand-friendly paradise where users perfectly curate how they want their lives to appear to others. So, what's to suggest things will get weird on Threads?
And that means despite the early outburst of enthusiasm, Threads — like Instagram — might end up being better for brands than for humans.Subscribe to push notifications
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