Why Everyone Is Into Ugly Fashion: An Explainer

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Why Everyone Is Into Ugly Fashion: An Explainer
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Blame narcissism:

Author:Andrea ChengUpdated:Nov 14, 2017Original:Jun 16, 2017I was casually strolling through SoHo one weekend when I passed a man — a tourist, I presume — gesturing obnoxiously at the Prada flagship display window as he said, in a voice dripping with a mix of horror and disdain, "This, all of this — hideous." Not in the mood to leap to Miuccia Prada's defense, I moved on.

There is a difference, though, between ugly fashion and ugly clothing, which celebrity stylist Dani Michelle pointed out. "Ugly fashion speaks toward a certain trend, decade or design that may not be the most flattering nor aesthetically stunning in the moment," she explains, using her recently purchased "so ugly, but so fabulous" purple Preen lamé metallic drawstring dress as an example. "Ugly clothing is just badly designed garments.

Zanita Whittington, an Australian former model, influencer and longtime fashion blogger, can attest to that. "We live in a world where our lives are constantly on display and you don't want to be seen as just like everyone else — we are so concerned with building a personal brand that's unique, special and has a different perspective, so when someone calls you basic, it's tearing down your whole brand and everything that you've worked so hard to build," Collins says.

Different, yet at the same time, suspiciously familiar — because at the root of ugly fashion is an undercurrent of '90s influence. It's the result of fashion's cyclical nature and, interestingly enough, Gen Z-er's fascination with the decade.

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