What is dopamine dressing and why is everyone doing it?
“When we feel good in what we are wearing, we tend to be more confident,” behavioural psychologist and author of“When we are confident, we are able to exert influence through our confidence alone. When we feel good, we are likely to be perceived as looking good too, as our posture, voice and other nonverbal aspects will be more positive.”
Another 2015 study from California State University, Northridge and Columbia University found that the outfits we wear can have a direct impact on how we think. The study of five different experiments determined that dressing in a certain way can influence the way we make decisions. “What we wear is how we show ourselves to those we interact with - we are influenced by their reaction to it. If we are well received, it boosts our confidence and can ultimately affect our wellbeing,” Mair added.
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