Why doing good is good for business paid Deloitte
Not too many years ago, the prevailing wisdom was that profit and corporate social responsibility were mutually exclusive pursuits. The idea that a company could improve its bottom line by decreasing greenhouse gas emissions or reducing income inequality had little chance of gaining traction among executives.
“We firmly believe that companies motivated by a greater societal purpose will be stronger, more successful businesses for the long term,” says Deloitte Global CEO Punit Renjen. He’s not alone; Renjen, alongside the CEOs of nearly 200 major U.S. corporations, signed the Business Roundtable’s recent statement saying corporations must go beyond advancing shareholder interests.
Sarah Kennedy, vice president, global marketing at Adobe Experience Cloud, agrees that a broader social mission is now inextricably linked to corporate health and growth. “The companies that will excel long-term are the ones that know it’s not just about shareholder value,” she says. “It’s also about focusing on the customer and employee experience, and how those, in turn, contribute to society.
There is no doubt that no matter how much purpose executives bake into their organizations, profit seeking will remain the primary driver of business decision making. Yet there are now plenty of financial and ethical reasons for leaders to strike a balance between corporate profit and social purpose.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Column: Michael Bloomberg's candidacy is doing one thing: making his Democratic rivals look goodMichael Bloomberg's hefty political baggage was exposed in Wednesday's debate, leaving the billionaire former New York City mayor vulnerable.
Consulte Mais informação »
Katie Holmes Is Putting Out 'Good Vibes' by Casually Doing Handstands in a Bathing Suit on the BeachKatie Holmes posted a picture of herself doing handstands on the beach in a bathing suit over the weekend with the caption 'good vibes.'
Consulte Mais informação »
The 6 processed foods that are actually good for youThey're so much more than just ready-meals and takeaways
Consulte Mais informação »
The Best Dog Toys and Products for Your Good Boy (or Girl)You're not a regular dog mom, you're a cool dog mom.
Consulte Mais informação »
Trump says Roger Stone 'has a very good chance of exoneration'President Trump says his friend and former associate Roger Stone 'has a very good chance of exoneration.' Stone was sentenced earlier Thursday to 40 months in prison in a case that saw several prosecutors quit and roiled the Justice Department.
Consulte Mais informação »
Trump says Roger Stone has 'very good chance of exoneration' hours after sentencingPresident Trump says his former adviser Roger Stone has 'a very good chance of exoneration' hours after he was sentenced to 40 months in prison.
Consulte Mais informação »