Be open to ideas from outside your bubble.
Strategy requires our most inspired creative management thinking, as we seek to find ways to respond to changing conditions and leverage our newest competitive advantages. So why does your shiny new strategic plan often look just like the last one?
This was the first time I’d heard the term “business-as-usual” in this context. But Frank was right. I’ve watched this scenario play out with other clients on other occasions since — strategic planning turning into same-old, same-old. The first step in shaking this up is to change your thinking and language from “develop” to “discover.” Rather than think that the answers are “in here” think that the answers are “out there” .
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