Why Dodge is trying so hard to make the Hornet crossover fun.
In order to make that plan work, Kuniskis and his team had to make the Dodge Hornet feel like one of the brand’s products at its core. This starts with a heavily modified version of the former FCA SCCS platform, which also underpins vehicles like the Jeep Compass and. The platform was worked over by a suite of former SRT engineers, including the former lead engineer and the entire suspension team.
“The first thing we said was that we aren’t going to sell electrification for the sake of electrification,” said Kuniskis. “We’re going to sell electrification as a performance enabler, and it will be justified by the performance. That’s why we decided to call it the Hornet R/T, because the R/T models have always been a step up in performance.
“When you’re looking to add more power with some of the Direct Connection packages, you need to make sure you have the right suspension and braking to go along with it,” Kuniskis said. Whether or not the Dodge Hornet is able to become a massive success in the competitive crossover segment, it marks an important step for Dodge moving forward. The brand has stagnated somewhat in recent years with its current product line, even if the products remain enjoyable for a portion of the enthusiast community. It’s hard to imagine a crossover becoming a new performance hero, but Dodge is sure going to try its best to make that happen.
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