Why Do Tech Bros Have Such a Weird Relationship to Food?

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Why Do Tech Bros Have Such a Weird Relationship to Food?
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Creator of the HBO series “Made For Love,” AlissaNutting, on creating the food (and lack thereof) in a tech bro dystopia

may provide all the nutrients the body needs, but they’re no stand-in for the experience of biting into a good sandwich, for toasting a friend across the dinner table in a buzzing restaurant, or shoving through a rowdy bar to scream-order your drink. These are the things of life, and the things so many in the tech world seem to be hell-bent on “optimizing” beyond recognition.

It’s this whole culture of inventing an economy and inventing wealth and playing with these concepts like abundance and scarcity. You have extreme inflation, extreme overvaluation, extreme wealth compared to the labor that’s being put in, and these are people who are amassing more money than any one person should ever have in several lifetimes. It almost seems like this badge of distinction to be intentionally restrictive or withholding.

They all buy into this cult of Gogol and doing everything in the Gogol way. I remember watching a documentary about this Silicon Valley supplement company that was about biohacking, and watching all of the workers sit down at this table — they all do intermittent fasting, and they were all there to break their fast together. It was really a part of the corporate culture.

In a way it really is! For this character, it is just all about viewing what’s optimally best for yourself nutritionally, and maximizing the output of your body and having zero germs. He’s a character that really shuts himself off from the rest of the world. And I think pizza’s one of the most democratic foods; there’s something so deeply communal about it.

I think, especially in Season 1, we were looking at issues of total control, and Hazel feeling like all of the decisions in her life are being made for her, even down to the food she eats. And yes, there are layers to that. There are people in the world who don’t have access to organic vegetables and would love to have the diet that Hazel was put on, and people who are checking into spas for thousands of dollars a week to have such a diet served to them.

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