The #SaveTabSoda committee will stop at nothing to see their favorite drinks back on shelf.
. After noticing upset comments, Burbach put a call out on social media and organized spirited Tab lovers into one Zoom room. “The rest is history,” he says.
On a recent Zoom call, the founding members cracked a handful of their last remaining diet colas to tell me all about how they fell in love with Tab, what they’re doing to bring the soda back, and why they think this vintage soda deserves a second life.Priest: I actually don’t remember when I started, but I don’t rememberBoyter: My mom was often on a diet, so we always had Tab. Looking back at pictures from 20, 30, 40 years ago, I’m like, “Oh, there’s a Tab right there.
Burbach: Same for me. I’d be carrying Tab around with my laptop at work and people would say, “Oh my gosh, where did you find that? I didn't know they still made that.” One of my colleagues mentioned her grandma used to drink Tab, so I gifted her a six-pack because it’s so difficult to find. Priest: When I bought the condo that I’m in now, I had previously worked with the guy who owned it and he left me a 12-pack of Tab in the refrigerator.Boyter: I don't think we’re all trying to be a certain thing, but Tab is nostalgic and unique. Also, I’m already old, I guess, but I love vintage stuff.
Burbach: I only have 21 cans left now and I also only drink them on special occasions, like today. We were all really struggling to get it. We were looking on Amazon and it would sell out in seconds. Boyter: I feel like it’s a little spicy. It’s a tiny bit like Dr Pepper, a tiny bit like Coke. But like Adam said, there’s just nothing that really compares.
Boyter: Yes, and I think it’s so sad that, of all the products Coke has recently cut, Tab was one of them. It was 57 years old. Boyter: And we were able to become a nonprofit because Trish is so organized and she did all the tax stuff that nobody else understands.
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