Here's why DJ duo ChanceswWolves chose to partner with Brooklyn's WytheHotel
Over the last couple decades, Brooklyn's Williamsburg neighborhood has gone from hipster capital to backyard for the affluent, where luxury high-rises have all but eroded its once-thriving DIY music scene. So you can forgive the Brooklyn-born DJ duofor being a little skeptical when the area's bourgie Wythe Hotel reached out to them about a partnership.
"A lot of places are looking for instant results, and Peter told us he wanted it to be a long-term thing," Juska says, explaining how their outlooks dovetail. "Quality stuff takes time to put together." So with the addition of Jon Neidich, chief executive of Golden Age Hospitality, to the Wythe as a food and beverage partner, the hotel has started edging into the performance realm – be it a summertime series of shows curated by IAMSOUND or Chances With Wolves' long-term partnership with the hotel, which sees them bringing eclectic, tropical vibes to the hotel's Lemon's rooftop bar/restaurant.
There are also in-room sound libraries, including a project called Last Sounds -- the idea being that it's the last sound you hear before falling asleep at the hotel. And that could be a lullaby crafted by a neighborhood musician, a Chances With Wolves playlist or even a writer reading a piece fromIf all of that sounds a shade experimental for a hotel, well, that's the intention. "I want this to feel like a place where people can come to test things out," Lawrence insists.
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