Why Copper Is the Hair Color of the Moment

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Why Copper Is the Hair Color of the Moment
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It’s not just ’90s nostalgia that’s driving the color’s comeback

at Versace’s fall show. “Right now, [it’s about] these dipped-in-Kool-Aid tones and a DIY henna look,” says New York–based colorist Jenna Perry, who, in addition to helping Bella become an instant E-girl beauty icon, has also given actresses Maude Apatow and Grace Van Patten the copper-top treatment. “My specialty is balayage, but I’m noticing a lot of people don’t want to take themselves that seriously right now,” continues Perry, a natural redhead.

. There’s a collective desire for a fresh slate—and becoming a redhead is a change for almost all of us: Only about 1 to 2 percent of the population has naturally red hair. “We came out of the last year like different people, and we want to look like different people, too,” says author Jacky Colliss Harvey, whose 2015 book,chronicles our cultural depiction of these genetically rare heroines.

And you need strength of character to willingly embark on this kind of double-process dye job. “Red-toned hair colors are really high maintenance,” admits Perry, noting that the color requires salon visits every six to eight weeks, and at-home gloss or color conditioners, such as

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