Carl's Jr. is testing out a cannabis burger at a location in Denver, Colorado. It features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative.
The chain said on Wednesday that it will sell the Rocky Mountain High: CheeseBurger Delight burger at one location in Denver, Colorado for just one day . The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative. Though the promotion is limited, it's not a stunt. The burger chain is using the test to determine whether a CBD burger belongs on its permanent menu, said Patty Trevino, senior vice president of brand marketing for Carl's Jr.
The chain first decided to explore CBD in January, after introducing a product based on another trend. Earlier this year, the chain announced a plant-based alternative to its signature burger in partnership with Beyond Meat. "I was sitting down with our head chef Owen Klein, and we were talking about trends," Trevino said. After the Beyond Meat launch, they came up with a wish list that included a CBD product."We looked at ourselves and said, you know what, let's try.
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