C.F. Martin & Co. has been in business since before 1833 — the CEO explains how the iconic American brand has endured and prospered
This story requires our BI Prime membership. To read the full article,
He's not kidding around. For well over a century, the company's acoustic guitars have defined the sound of essentially every musical genre, but particularly country and bluegrass, folk, and rock 'n' roll. Willie Nelson plays a Martin . Dolly Parton played a Martin. Joni Mitchell played a Martin. Led Zeppelin's Jimmy Page played a Martin. Hank Williams. Johnny Cash. Eric Clapton. Neil Young. John Mayer. Coldplay's Chris Martin . Kurt Cobain. Ed Sheeran.
C. F. "developed his own style," Martin said, and would take quality as far as he could, always with the musician in mind. Mexico and Asia are the main alternatives to US-based manufacturing, and while the uptick in quality from China and Indonesia in recent years has been stunning, the experience of Martin and others — including Fender, in California — has been that Mexico can deliver a consistently superb guitar at a competitive price.
"It allows you to use the internet as a tool," Martin said, adding that it's critical for retailers to emulate their physical presence in the digital world.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Country Singer Daniel Lee Martin Commits Suicide Amid Child Sex Abuse ArrestA country singer under investigation for child sex abuse crimes has committed suicide ... TMZ has learned.
Consulte Mais informação »
Country Singer Daniel Lee Martin Dies by Apparent Suicide Amid Child Sex Abuse AllegationsHe was found by officers in his home in Florida when they were attempting to serve multiple warrants out of Tennessee
Consulte Mais informação »
Dakota Johnson Directs Boyfriend Chris Martin in New Coldplay VideoChris Martin stars in the Dakota Johnson-directed music video for Coldplay's Cry, Cry, Cry. See the romantic video here.
Consulte Mais informação »
What Are Paczki and Why Is Everyone Freaking Out About Them?Paczki mania is sweeping the Midwest. Here's what you need to know.
Consulte Mais informação »