'In brainstorming meetings, many good ideas are lost— and few are gained,' writes Adam Grant.
hen we’re confronting a vexing problem, we often gather a group to brainstorm. We’re looking to get the best ideas as quickly as possible. I love seeing it happen—except for one tiny wrinkle. Group brainstorming usually backfires.shows that when we generate ideas together, we fail to maximize collective intelligence. Brainstorming groups fall so far short of their potential that we get more ideas—and better ideas—if we all work alone.
Another example of great brainwriting was in 2010 when 33 miners were trapped underground in Chile. With time of the essence, the rescue team. They established a global brainwriting system to crowdsource independent ideas. An entrepreneur pitched a tiny plastic telephone that ended up becoming the sole means of communicating with the miners. And the specialized drill that ultimately made it possible to save the miners was suggested by a 24-year-old engineer.
Collective intelligence begins with individual creativity. But it doesn’t end there. Individuals produce a greater volume and variety of novel ideas when they work alone. That means that they come up with more brilliant ideas than groups—but also more terrible ideas than groups. It takes collective judgment to find the signal in the noise and bring the best ideas to fruition.by Adam Grant, published by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Active investing, inert industryWhy own a fund manager?
Consulte Mais informação »
Poole congestion expected as resurfacing work beginsPoole's key Wimborne Road route is temporarily closed over the next three days.
Consulte Mais informação »
Hamilton: Verstappen F1 data download has highlighted work still to doLewis Hamilton says the data download he got from following Max Verstappen’s Red Bull closely in Austin’s Formula 1 sprint race has exposed the work Mercedes still has to do.
Consulte Mais informação »
Fire crews work 'through the night' after emergency flooding in townRest centres have been set up to support those affected after extremely heavy rainfall across the county
Consulte Mais informação »
– Arteta causing Arsenal dilemma that ‘can’t work’, says NevilleGary Neville believes 'there is a problem brewing' surrounding the Arsenal goalkeeper situation, as the pundit doesn't 'think it can work' and it'll lead to one of the players leaving.
Consulte Mais informação »
Hamas 'will work to release hostages', as Israel to step up attacksA Hamas official suggested the safety of some 200 hostages from Israel would depend on the 'bombardment that is continuing on Gaza'.
Consulte Mais informação »