When women show in full HD that they have happily allowed themselves to right-age their looks without fillers and Botox, we cannot compute.
Of course it is. If we think we’ve made headway in breaking down impossible beauty standards set by the fashion, wellness and cosmetics industry, then we are definitively wrong. We’ve got nowhere. In 2019, the global anti-ageing industry was worth £129 billion. By 2030, it is estimated to be worth £306 billion, with my generation, GenX, currently leading the spend.
But what’s next? While I just want to look the best I can for my age, a lot of Gen Zs are busy making themselves look of indefinable age through excessive use of fillers and Botox. This is something cosmetic doctor, Dr. Kolli from“People in their 40s generally want to look rejuvenated. They usually prefer very minimal treatments, to give them a refreshed look and to maintain their youthful qualities,” she says.
When someone young comes to her and asks to look like a social media or reality TV star, Dr. Kolli encourages them to own looking like themselves and if they want something unrealistic, she sends them away. “But I see many young women with treatable issues,” she says. As Cynthia Nixon’s character Miranda Hobbes says in the opening scenes of AJLT while discussing ageing with Carrie and Charlotte: “We can’t just stay who we were. There are more important issues in the world than trying to stay young.”
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