People generally living longer and the massive Baby Boomer generation creating the “largest-ever population of older adults in America” has necessitated a level of experience innovation in the healthcare industry that simply has no precedent.
This discussion centers around the aging population and the resulting increased demands on a healthcare system that is barely holding together an acceptable customer experience as it is. With the largest-ever population of older adults in America and across the world and the prospect of longer lives ahead, we’re thinking in very new ways about life after 50.
But in the midst of an unprecedented demographic shift and the changes that will follow, we must not forget those being left behind. Far too many Americans don’t enjoy the benefits of health, financial security, and a sense of purpose as they age. Without resources, skills, access, and too often, hope, the promise of longer life—the longevity dividend—is out of reach. We must not look away from them.
As people age, they naturally become more aware of their health, which with the advent of health monitoring devices and tele-health, is bringing another digital touch point to people’s lives. Voice-activated devices are another digital touchpoint gaining traction with the 50+ crowd, proving to be highly valuable to a range of consumers, including those with age-related vision issues.Perhaps healthcare should be seen through the lens of a consumer rather than a patient.
It is simply showing how the modern 50+ cohort, people who feel they are at the peak of their powers, are actually living, and how life at that age can be lived. As helpful as data and regulations are, people are wired to respond to stories, and stories actually move the culture. No one likes opacity of services or pricing, and no one likes interminable wait times. Universally, consumers appreciate transparency, efficiency and positive outcomes. The older consumer is more frequently engaged in the healthcare system, but we should not be thinking about age-specific consumer experiences, we should be thinking about the very best for all consumers.Older adults are poised to shape consumer and healthcare experiences in the years ahead.
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