Why AMD’s biggest competitor is no longer Nvidia

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Why AMD’s biggest competitor is no longer Nvidia
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While the GPU market is split between AMD and Nvidia, the reality is that Nvidia isn't even AMD's greatest rival.

Both AMD and Nvidia make some of the best graphics cards, which, naturally, puts these two companies in a position where they’re always competing. It’s not just any old rivalry, though. AMD is the constant underdog, and Nvidia is the market leader that always comes out on top in some way.

It’s not like Nvidia’s RTX 4090, which delivered an up to 68% performance boost over the RTX 3090 Ti, and a whopping 89% increase over the RTX 3090. The RTX 4080, while less impressive, still has AMD beat with a 42% lead over the RTX 3080 Ti. It’s quite telling that AMD’s greatest gen-to-gen gains come from its most budget-friendly GPU. AMD is not really competing at the high end these days, and while that’s not necessarily a bad thing, it’s clear that the generational leap just didn’t happen between RDNA 2 and RDNA 3.

The real problem for AMD’s lineup are the RX 6900 XT and the RX 6950 XT, priced at and , respectively. Both of those cards are faster than the 7800 XT, and the price difference isn’t massive.

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