Why Airbnb launched vacation ‘Adventures’ when it already offers ‘Experiences’

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Why Airbnb launched vacation ‘Adventures’ when it already offers ‘Experiences’
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What's the difference between an 'experience' and an 'adventure' on Airbnb? Probably a few zeroes...

Airbnb Adventures, officially launched on June 13, will be multi-day and overnight trips for up to 12 guests, led by local hosts. They’re completely planned, meaning travelers don’t need to worry about accommodation, meals, or itinerary.

The decision to offer Adventures that will include overnight and multi-day trips is partly a marketing tactic, says Ed Radonic, a partner at travel and marketing firm RadonicRodgers Strategy+. Travelers want adventure; “tours” simply don’t sell anymore, he said. They’re more expensive than they seem “Airbnb Adventures takes Airbnb Experiences one step further by introducing guests to epic, off-the-beaten-path locations,” Caroline Boone, head of Airbnb Adventures, told MarketWatch.

That may not be too significant considering you’re already spending a few thousand on the adventure itself. But in other cases, a plane ticket will more than double the cost of your trip. If you’re absolutely set on doing the three-day $350 sacred mountain hike “with Samburu warriors” in Nairobi, Kenya, the journey from the U.S. to Nairobi is likely going to add anywhere from $600 to $1,200 to your adventure’s price tag.

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