Why a New Comics Publisher Is Betting on a Shared Universe

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Why a New Comics Publisher Is Betting on a Shared Universe
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Artists, Writers & Artisans, the publishing company co-founded by former Marvel editor-in-chief Axel Alonso, is banking on its first release to launch much more

, Spider-Man and Thor along the way, Joe is without peer when it comes to world-building. He creates living, breathing worlds inhabited by diverse three-dimensional characters. All of that is on full display inStraczynski is one of a number of creators on what you’re calling the Creative Council, which is setting the tone for the shared universe.

Were there surprises in terms of immediately agreed-upon elements? Were there things that everyone just knew instinctively, without having to really discuss it? When we were planning the birth of our universe, the event that would result in the creation of a new superhuman species, Joe Straczynski suggested the inciting event be a global pandemic, and it just felt right.

So where did the idea of having the Creative Council come from in the first place? Was there any serious consideration of you and the other executives having more of a direct hand in setting out the basics of the universe, instead of bringing in this braintrust to handle it?

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