Why 5-point scales are hurting your employee engagement survey:
Practically every company conducts an annual employee engagement survey. But Leadership IQ's research shows that only are getting good results from their employee engagement surveys; either survey scores were low but they've improved dramatically, or they were high and they've stayed high. If scores haven't changed significantly or even declined, that would be a poor result.
The most common survey scale used in employee engagement surveys is the 5-point scale; imagine a Likert scale ranging from Strongly Agree to Strongly Disagree. In psychological and sociological research, these scales can be very effective. But for employee engagement surveys, the 5-point scale is deeply flawed. The 5-point scale was designed for scenarios where the data is likely to be normally distributed, where there are decent odds that as many people will score 1's as they do 5's.
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