Will 2023 be the year in which the 4-day work week becomes a reality? Here are reasons why some think it may
owards the end of 2022, headlines began popping up trumpeting the arrival, at long last, of a new way of working. Business Insider’s, for example, read: “New Research May Have Just Paved the Way for the 4-Day Week.” The research in question was the first large-scale, independent pilot programs to test the impact of reducing the workweek to roughly 32 hours, without any reduction in pay.
Upon thinking a little further, Lockhard recalled another surprise: “The statistic around how much you would have to pay people to go back to the old ways,” she said, referring to the nearly 42% who would need a 25-50% salary increase to return to a five-day work week. “And then there were the people who said they wouldn’t do it for any amount—’you just couldn’t pay me enough.’”
Since then, a handful of countries and companies have made the work week shorter still. Although its legal requirement is 37 hours, Denmark’s average weekly total, for example, fell below 34 hours by 2002, and remains there to this day. But resistance to a more widespread transformation has long been the norm.
“I think it was a real revelation to a lot of management that letting people work from home didn’t mean they wouldn’t work,” she says. Part of the improvement has to do with how workers used their third day off. Like Cotter, many take advantage of it to spend time with their families; the percentage of participants who said they wish they had more time for childcare was nearly halved over the course of the study. Others used it for leisure activities and personal time, factors that, in the pilots, helped boost participants’ frequency of duration of exercise and decrease their fatigue and even insomnia.
Since Search Intelligence Ltd, a digital PR company based outside Oxford, England, made its switch to a four-day week in May 2022 , productivity has “gone through the roof,” says owner and managing director Fery Kaszoni. Junior staffers at the company are expected to have three successful PR campaigns per month but before the switch often struggled to meet those targets. “Since May, every single person has hit their KPIs,” says Kaszoni. “Productivity has increased 25 or 30%.
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