People who share this characteristic are more likely to have a favorable view of evolutionary psychology when it comes to mating
) and thus also endorse a theory that privileges female attractiveness. It’s also possible that a theory that reduces people to physical traits appeals to members of either sex who possess those traits.
Of course, these findings are correlational and thus subject to the standard limitation involving some other variable that might be influencing both physical attractiveness and endorsement of evolutionary psychology. In the same study, we measured additional variables and found no association linking any of them to ratings of evolutionary psychology, but naturally other unmeasured possibilities remain.
Accordingly, we decided to run an experiment in which we would manipulate physical attractiveness to investigate a possible causal link with ratings of evolutionary psychology. Not having access to sophisticated “morphing” software to, for example, alter photographs, our approach was decidedly low-tech.
And the manipulation was successful, too, in altering endorsement of evolutionary psychology. Although a smaller effect than documented in Study 1, participants randomly assigned to indicate their own attractiveness to others when they “looked their best” rated our summary of evolutionary psychology significantly more favorably than did those assigned to the control group.
In sum, it appears that, at least among our participant sample, greater physical beauty is indeed associated with greater endorsement of specific principles of evolutionary psychology. Whether that counts as good news or not for those who espouse such theories is a question best left to the
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