Elon Musk has just given this little-known Twitter exec the toughest job in advertising right now
Wheeler's challenge to keep advertisers on board is hampered further by the fact that 25% of Twitter's ad sales team was impacted by the company's layoffs last week, according to a person familiar with the matter.
Wheeler isn't as well-known in the industry as some of her ad sales counterparts who recently departed Twitter, including Chief Customer Officer Sarah Personette, VP of Americas JP Maheu, VP Global Business Partners Stephanie Prager. But she is now de facto Twitter ad sales chief, and those who know her say she's used to navigating complex problems.
One of Wheeler's biggest tasks is getting a depleted ad sales team organized and running. These top ad sales staffers include Meg Haley, VP of revenue product specialists; AJ Brown, global manager of monetization integrity; and Chris Riedy, the company's vice president for the EMEA region. Advertising executives who interacted recently with Twitter's remaining ad sales team described them as hamstrung by an absence of information, decision-making power and, one source said, without access to some important documents like client contracts.
Three sources said they were also frustrated with Twitter's lack of direct answers to their probing questions. Instead, these sources said, Twitter had indicated its new direction by providing daily email updates pointing to recent tweets from Musk and its
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