The 60-year-old New Yorker is set to take on the role of Twitter chief executive in the coming weeks.
Starting out in media sales outlets, from 1996 to 2011 she worked her way up to holding the positions of both executive vice president and chief operating officer, before joining NBCUniversal - one of the world's leading media and entertainment companies.
She was described as"a marketer's leader" by Mark DiMassimo, founder and creative chief of ad agency DiGo, who added:"She understands what marketers need."During her 12 years at NBCUniversal, her team generated more than $100bn in advert sales, according to company notes.Throughout her career, Ms Yaccarino has changed the way the advertising industry works.
One of the most notable was the introduction of a digital platform known as One Platform, that makes it easier to buy adverts across a variety of different media. "I think that first and foremost, she'll bring to Twitter an understanding of what advertisers need to see to get back on the platform from the brand safety perspective," Dave Campanelli, chief investment officer of media buying firm Horizon Media said.He said that Ms Yaccarino knows"better than anyone" what it is going to take to get advertisers and buyers back to the company.
"The question really is, is she going to have free rein to do all that or is it going to be just the same old, same old ," Mr Campanelli said.Since taking on Twitter, Musk has regularly made light of any controversies, but investors in Tesla have become increasingly concerned that he has been devoting too much time to turning around the platform.
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