WWD takes a closer look at the real-life characters who are portrayed in the upcoming Ridley Scott film.
The buzz around the “House of Gucci” film has been steadily growing since the project was announced in November 2019, and now as the film is set to debut this fall, interest in the Gucci family is growing among moviegoers and fashion fanatics.
Reggiani was known for being money-hungry and always dressed to the nines in designer wares and opulent jewelry. Her obsession with money seemed to only grow following her divorce. According to WWD’s archival coverage of Maurizio Gucci’s murder, she told an Italian television show that she could hardly survive off the $3 million a year she was receiving from her ex-husband in child support payments.
Reggiani was known for her witty remarks and indifference toward her ex-husband’s death. At his funeral, Reggiani told journalists, “At a human level, I’m sorry. I can’t say the same on a personal level.” Maurizio Gucci became chairman of the family business in 1983 following his uncle Aldo Gucci’s ousting due to his tax-evasion charges and his father Rodolfo Gucci’s death. During his tenure, he helped spearhead the brand’s relaunch as it had started losing its luster due to its association with cheaper goods. He was instrumental in turning the Gucci brand into the luxury giant it is today.
The relaunch also involved changing up its design direction and management. Maurizio Gucci looked to Dawn Mello, then president of Bergdorf Goodman, to help revitalize the brand. With her help, Gucci brought on Richard Lambertson, who was the head of Bergdorf Goodman’s accessories department, as the design house’s new design director. Fashion designer Tom Ford was also brought on to oversee women’s ready-to-wear.
Aldo Gucci was the oldest son of Guccio Gucci, who started the Gucci brand in 1921 as a saddle and leather business. During Aldo Gucci’s tenure as chairman, he was involved in several public family feuds over the company. In 1981, his son Paolo Gucci filed a lawsuit seeking the right to use his own name on products competing with the existing family business. The Gucci brand sued Paolo Gucci for trademark infringement, which he countersued. Paolo Gucci later was granted court permission for restricted use of his name to create his own designs in 1988.
He ultimately served five-and-a-half months in prison in Florida for the crime and finished his sentence at a hallway house in West Palm Beach, Fla. He later gave up his acting career to join his family in running the Gucci business in 1953 following his father’s death. With his brother Aldo Gucci, the Gucci brothers split the business evenly among themselves. Rodolfo Gucci served as the company’s vice chairman, while Aldo Gucci was chairman.
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