Justin Heideman went viral for being a white drum major, but used his attention to highlight something else.
On Wednesday, Jefferson Davis High School's Justin Heideman was profiled by thefor his impressive dance moves with the school's band. Called "Vanilla Funk" by his peers, the news outlet notes that he's a "white student, leading a predominantly Black band," as a reason for the excitement around him.
"Not only is he a drum major. He's the head drum major," the commentator says. "His unique style recently lit up social media."in October after an account called Pubby Longway posted it to Instagram with humorous overdub. When asked about the virality of his video, Justin shared with local news that he had 800 followers that morning and by the time he got off of work, he had 10,000.
But Justin also used his moment to make an important point about the overwhelming attention he's received. "Without this band, I wouldn't be the viral sensation ... Like, finally, people catch the hard work we do." Adding, "I just see it as I'm somebody that just happens to be a different race doing what
." Yet the news report closes the segment by saying, "The viral video sensation proving, it's not how you look but what you can do that truly sets you apart."
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