Now and then, a few intrepid White House speechwriters will wage a quiet battle to kill the State of the Union address as we know it. But no president wants to give up the pomp and ceremony.
Neither are his colleagues. Four of the nine justices skipped the event last year.
The speech “basically reinforces the divisions within the country, as opposed to broadening support in the country for what a president wants to get done,” said Leon Panetta, a White House chief of staff under Clinton and later a Cabinet secretary in Obama’s administration.“Every single year!” said Cody Keenan, Obama's former speechwriting director.
“The [television] networks rightly said: ‘Well, then we’re not going to carry it. Because if you do it in an arena somewhere with a bunch of Americans, then it just becomes a political speech, and why would we carry that in prime time?’” “You felt like a winner if your policy was mentioned and a loser if it wasn’t,” said Sebelius, who headed the Department of Health and Human Services."Purely speaking as a writer, a terrible reason to put something in the speech is that so and so would be mad if we didn’t,” Keenan said.
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