A recent social media campaign video that has now been removed from Jeff Brown’s official Instagram page featured the ShopRite store owner being praised by Black residents—even comparing him to God and “Big Ma.”
Brown is one of the few white candidates running in a crowded race of 11 Democratic mayoral hopefuls, so appealing to the Black vote is crucial. For years, Brown has had a reputation for siting his ShopRite grocery stores in predominantly Black neighborhoods that are otherwise food deserts. At first, it looked like he was making waves with the first televised campaign ad of the election cycle showcasing such good deeds. Now it appears to be backfiring right before his very eyes.
“They didn’t tell us to take the ad down, but it could be implied,” a spokesperson for Brown said. “We were already planning to no longer run the ad because it had run its cycle and we have new campaign ads to run.” A spokesperson for Mrs. Obama told The Daily Beast that she was not formally endorsing Brown for mayor.
The Michelle Obama ad is not the only misstep Brown has made in his effort to reach Black Philadelphia voters.from Brown’s official Instagram page featured the ShopRite store owner being praised by Black residents—even comparing him to God and “Big Ma.”
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