Some retailers are still taking the chance of providing gift cards for 5-star reviews.
FOX 26 Business Reporter Tom Zizka has more on what one retailer is doing to gain reviews.The Federal Trade Commission is still considering a new rule that would prohibit buying and selling fake reviews that could influence how consumers spend their money. Until then, some online retailers appear to be doing 'exactly' that.
A recent shopping experience on Amazon for exercise clothing demonstrated how it might work. The order's arrival was quickly followed by a post card in the mail, offering a $25 Amazon gift card. The cost of redeeming the offer was a "5-star lovely review" and proof of the post sent to the included email address. There was also a warning to not display the card in any of the messages. If it seems a little dishonest, Amazon agrees.
In a statement to FOX 26, the online retailer says it has zero-tolerance for fake reviews, adding, in part, "We have clear policies that prohibit reviews abuse, including offering incentives like gift cards to write positive reviews. We suspend, ban, and take legal action against those who violate these policies and remove inauthentic reviews.
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