From TikTok houses to boxing matches, the influencer biz is almost too wild to keep up with! Catch up on the latest episode of the Strictly Business podcast
, dedicated to discovering the next wave of emerging talent, albeit on a playing field very different than the one where Weinstein started.“We’re lucky if they were earning a $1 million a year or $2 million a year, that was the top half of 1%,” said Weinstein on the latest episode of the.” “Now you’ve got the top half of that same 1% earning $20, $30, $40 million and building companies that I think arguably could be the next unicorns. And that’s just a really exciting place to be.
A keen observer of the influencer business based on his extensive experience, Weinstein discusses what he sees as the developing arms currently taking place in the creator economy, as platforms from Snapchat to Clubhouse vie to attract the best talent. Said Weinstein, “I think with the exponential growth of TikTok and all the value that TikTok is providing to creators and influencers, you see a lot of the more established platforms that may have been behind the eight ball in that regard, starting to try to play catch up.”‘s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. A new episode debuts each Wednesday and can be downloaded on iTunes, Spotify, Stitcher and SoundCloud.
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