A friend of mine who has three children ranging in age from 9 to 13 casually mentioned to me that her family movie nights have become as stale as leftover popcorn.
While they, like many families in America, enjoy family movie nights as a low-cost, low-stress way to spend time together, it is getting harder and harder to find films or TV programs they can enjoy together that are not tainted by inappropriate content the children don’t need to be exposed to, or a cartoon they’ve already seen dozens of times.
There’s at least 268% more adults-only entertainment on streaming platforms than content that is suitable for families. Solving this problem will come with recognition by the entertainment industry that this is a problem. Fortunately, this shouldn’t be hard. Family-oriented content broadens a streaming service’s audience reach and can lead to a larger subscriber base and increased user engagement. Families are more likely to remain loyal subscribers, and streaming services can enhance their brand reputation and trustworthiness if their programming is perceived as safe and suitable for those households with children. And certainly, advertisers seek family-friendly platforms to advertise their products and services.
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