With AI no longer a theoretical issue and lawyers looking for ways to protect talent without stifling innovation, SAG-AFTRA has a new rallying cry: 'augmentation, rather than replacement.'
, a video melding characters from the wizarding world with avant-garde models representing the luxury fashion brand.
Even more recently, a company called Curious Refuge used AI to create a viral trailer for a Wes Anderson. While clearly these are spoofs that aren’t trying to fool anyone, they show that re-creating someone’s likeness and voice using AI is no longer merely sci-fi fodder — in fact, Robert Zemeckis’ upcoming movie
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