When will Tim Cook summon the media back to the palatial Steve Jobs Theatre to announce the new MacBook Pro? The smart money is on October 29th.
; there’s been a lot of change in the smartphone world and very little of it matches up with Apple’s view of the smartphone world.
Frankly, it’s time to remind everyone that Apple can still bring in the press and create a narrative about technology. The best way to do that, frankly, is to set up an event that focuses the media’s collective mind on Apple’s vision, as opposed to any other. Every Apple event is used to reinforce the message of the previous event, so Tim Cook could use another free hit in front of an invited audience to remind the world about the technology that only Apple can deliver, before moving on to introduce new technology such as the 16-inch MacBook Pro.
Tim Cook unveils new products during a launch event at the Brooklyn Academy of Music. Apple debuted a new MacBook Air, Mac Mini and iPad Pro in late 2018. , as Apple returns to a larger-screened laptop expected to clock in at 16 inches. While it doesn’t match the 17-inch standard of Windows 10 laptops, it will be the largest MacBook screen for many a year.
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