When Spider-Man Teamed Up With Planned Parenthood

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When Spider-Man Teamed Up With Planned Parenthood
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The 1976 special issue, “The Amazing Spider-Man vs. The Prodigy,” sought to teach teens about safe sex and contraception in order to curb the country’s teen-pregnancy problem

“Spider-Man gets used in these PSAs a bunch because he’s a recognizable character,” Wolk said. “He’s one of the most human, most normal, not rich or special ones… he’s the character that kids could identify with. But he’s also a familiar character, and the point is to get a familiar character as a hook to get kids to pick a thing up and read it.

“There’s a sexual frankness of it for its time that’s a little strange to see in the context of mid-’70s Spider-Man,” Wolk explained. “But then, it’s a sexual and reproductive health comic. It’s a ‘let’s correct these myths and set the record straight’ comic. It’s fascinating that it exists, but it’s not a wild, anomalous thing.”ends up being an interesting window into how organizations like Planned Parenthood were communicating about sex in the 1970s.

“One thing this comic gets full points for is its use of humor and common language to address these subjects that can be very uncomfortable and embarrassing for people to read about,” offered cartoonist Erika Moen, coauthor ofThe comic’s general approach to teen pregnancy—i.e. judgmental language and scare tactics around the terrors of teen pregnancy—is less effective.

“Teens who receive comprehensive sexuality education are more likely to wait to have sex, to practice safer sex, and are less likely to experience an unintended pregnancy,” Sleight said. “If someone were to rewrite this pamphlet now, I would hope they would provide inclusive information on how to practice safer sex, where to get condoms and other types of contraceptions, how to get tested for STIs and HIV, and what pregnancy options are available in their region.

The notion that there’s a sinister plan to force kids to give birth, however—in this case for economic reasons, i.e. a steady supply of presumably low-wage labor—turns out to have been disturbingly prescient. And there’s no point in waiting on Spider-Man to foil

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