As the government presses ahead with the sale, what is the broadcaster worth and who would buy it?
However, ITV has been lobbying Whitehall about the possibility of a “national champion” takeover, designed to take the political fallout of yet another buyout of a UK “crown jewel” by a foreign owner. The issue for ITV, which said in the 00s that it wouldas was mooted with Channel 5, is that it would create what amounts to a TV advertising monopoly resulting in significant competition issues.
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