Mommy bloggers have the power to mobilize real political energy — but they rarely do. KJezerMorton writes
Photo-Illustration: by The Cut; Photos: Getty Images People sometimes ask me why I study momfluencers, and when they do, I judge them. Unfavorably. Is it not painfully obvious that there is something distinctive about moms whose business is performing motherhood online? Motherhood is what anthropologists call a “human universal,” and one thing humans universally agree upon is that mothering transcends commerce.
The event was splashy and fun. It was sponsored by, among other companies, a chic CBD gummies line “for caregivers” and a “natural”-branded zero-calorie sweetener. I enjoyed plentiful free samples of both. Everyone I met was incredibly friendly and forthcoming about their goals and concerns about being a mom online. As you may imagine, the air was thick with affirmations.
The mommybloggers of the early aughts deserve a lot of credit for the topics they destigmatized: breastfeeding, postpartum depression, maternal ambivalence, domestic boredom, invisible labor. Instagram influencers have helped make fat positivity a mainstream movement. When Black Lives Matter consumed social-media discourse two years ago, companies started being held accountable for their hiring and representation practices and influencers spoke up en masse.
The history of white people feigning ignorance and ducking out of conversations about white supremacy is long and crowded. But when it comes to human reproduction, white moms can’t feign ignorance: All mothers are experts by definition. Abortion access is something moms have complete authority on which to speak. Momfluencers — particularly white momfluencers, who command the vast majority of market share on social media — have the power to mobilize real energy for this cause.
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