Victoria’s Secret’s makeover continues. But how will consumers respond to the changes?
“We’re two years into what I consider to be a five-year journey of recovery,” Waters told analysts during the firm’sMore collaborations and partnerships are coming, the CEO told WWD during the investor day, either by way of“Sometimes it makes sense for us to partner with a business, a brand, who brings a different customer, or operates in a different category, or somehow brings a halo to the Victoria’s Secret brand,” Waters said at the time.
But attracting new consumers, or winning back old ones who left amid the #MeToo movement — and after L Brands’ Founder Leslie Wexner’s mysterious relationship withJeffrey Epstein was revealed — won’t be easy. Some consumers are still skeptical of the changes. Waters himself said many consumers aren’t even aware of the changes yet.
on both the top and bottom lines, slashing its fourth quarter outlook as a result. But Waters added during the December conference call that since Black Friday, consumers had been “stocking up, looking to buy Christmas gifts.”and we need to be prepared to sharpen our elbows and fight as hard as we can,” Waters said the first week of December.
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