A look at the trends people actually bought in 2019.
is also doing a great job on that front. That dress hasn’t been about a specific trend or print; it’s something that is bought to last. Accessories have gone in an interesting way: Hair accessories, from clips to headbands, branded or unbranded, bejeweled, or not. And then I guess what you could call the Instagrammable pieces, things that make a statement, changing the look and the silhouette. There has been a real affirmation of micro bags.
I think the biggest revolution we are starting to see is consumption, that will come through circular economy, sharing or hiring, or clothes that last for much longer. We are highly conscious about that. I have been saying that the last 10 years was the digital revolution, how that changed fashion stores, and the next 10 years will be the consumption revolution. Those are big things to go through—and the second one is going to be much harder to crack.
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