'Enough cross-branded ice creams are enough. Ice creams should exist for one purpose and one purpose only, and that is to be good.' rtsugar writes
Ice cream is an unironic pleasure Photo: H. Armstrong Roberts/ClassicStock/Getty Images In the past several weeks, America has been hit with a wave of new ice-cream flavors, all of them collaborations between brands. Kraft Heinz and Van Leeuwen released a “limited edition” Macaroni & Cheese ice cream, which launched its own minor news cycle and sold out within a day. A novelty!, I thought.
To be clear: Some of these gonzo flavor collaborations are almost certainly delicious. All of them, perhaps. But that is not the reason they exist. They are marketing opportunities. Does anyone believe in Flamin’ Hot Cheetos ice cream? I want at least the illusion that some lone ice-cream artisan jolted awake one night with a vision.
It’s not that we should inherently object to ice-cream collaboration. Just look at Dairy Queen, which since 1986 has been pulverizing Heath bars, Snickers, and Oreos into its Blizzards. In fact, you could argue that ice cream is uniquely well positioned for collaboration. What can’t you mix into a semi-frozen sweet-cream soup?
Perhaps the motivation doesn’t matter, only the consequences. If the taste is right, who cares if it’s a stunt? Me, I discovered.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Give ice cream sandwiches a tasty twist with edible cookie doughSandwich cool, creamy ice cream between two layers of sweet, soft cookie dough for an extra special summer treat.
Consulte Mais informação »
Want Dairy-Free Ice Cream? Try This Boysenberry Oat Milk Sherbet From Tyler Malek | Chefs At HomeTyler Malek—co-founder and head of innovation at Salt & Straw Ice Cream—is coming to the rescue of vegans everywhere with the dairy-free ice cream of your dr...
Consulte Mais informação »
2 perfectly preserved cave lion cubs from the Ice Age, still with whiskers and fur, unearthed by scientistsThe cubs, nicknamed Boris and Sparta, were nearly perfectly preserved by the Russian permafrost for up to 43,000 years ago, scientists believe.
Consulte Mais informação »
Want Dairy-Free Ice Cream? Try This Boysenberry Oat Milk Sherbet From Tyler Malek | Chefs At HomeTyler Malek—co-founder and head of innovation at Salt & Straw Ice Cream—is coming to the rescue of vegans everywhere with the dairy-free ice cream of your dr...
Consulte Mais informação »
Give ice cream sandwiches a tasty twist with edible cookie doughSandwich cool, creamy ice cream between two layers of sweet, soft cookie dough for an extra special summer treat.
Consulte Mais informação »
Money Milestones: This is how your finances should look in your 40sThe 40s decade is a critical time for retirement savings, as it is likely when a person will reach their peak income and can make a dent in their long-term goals. Our guide to how your finances should look in your 40s:
Consulte Mais informação »