TikTok is using music in a different way Down Under.
What’s TikTok without music? That’s the central question at the heart of debates between major rights holders and the Bytedance-owned social media platform negotiating rates for their content, and a group of Australian users have been pulled into the middle to try to find out.Earlier this month, it was revealed that TikTok is running tests in Australia that limits the amount of licensed music some users can encounter on the platform.
The risk of upsetting users and creators isn’t lost on TikTok. “We appreciate it’s disappointing if a certain track is unavailable or if a sound is muted on a previous video,” the company said in a statement. “This change will not be in place for long, and not all music is affected.” The test will run from a month to a month and a half, according to a source familiar with the situation, meaning it should conclude by mid-March.
“I don’t think they truly understand music at these tech companies,” says a record-label executive. “It just doesn’t resonate with them.”Ole Obermann, head of licensing and partnerships, are former Warner Music Group executives., head of music publishing licensing and partnerships, previously worked at Universal Music Group and Disney Music Group, and dozens if not hundreds of other music industry alums work at TikTok in editorial and artist partnerships.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Delivery driver banned from McDonald’s after viral TikTokThe TikToker, under the moniker of atlantadelivers, recorded the McDonalds making her allegedly waiting 25 minutes for her order before giving up and walking out.
Consulte Mais informação »
Is North West TikTok’s New Queen?And is deploying her mother’s business savvy or just enjoying being a kid?
Consulte Mais informação »
3 things I wish I knew when I became a TikTok and Instagram influencerI'm a TikTok and Instagram creator who earned over $100,000 for the first time last year. Here are 3 things I wish I knew earlier in my career.
Consulte Mais informação »
Grannies recreate Rihanna’s Super Bowl performance in TikTok videoA group of elderly women from a Kentucky assisted-living facility have gone viral for their TikTok recreating part of Rihanna’s performance at the Super Bowl halftime show.
Consulte Mais informação »
‘Libs of TikTok’ creator is publishing a children’s bookChaya Raichik claims her new book will teach children that authority figures never should have them keep secrets from their parents.
Consulte Mais informação »
NCAA hits Miami with first NIL sanctions after TikTok-famous basketball players meet with school boosterThe Cavinder twins have netted seven figures in NIL money and are huge stars on TikTok. However, a recruitment dinner has cost the University of Miami.
Consulte Mais informação »