Apple cuts the cord with its isolationist past by joining the USB-C party. Other enhancements and upgrades ensure the new iPhones remain the photographer’s choice
Apple billed the newly debuted iPhone 15 and iPhone 15 Plus as a ‘huge leap forward for iPhone’, with the key advances being colour-infused back glass and a new contoured edge detail. The new models are available with 6.1in and 6.7in displays, with new features added to the ‘Dynamic Island’ interactive display that incorporates the front selfie camera. The other detail that has caught the world’s attention is the iPhone’s long-awaited switch to the USB-C charging format.
The iPhone 15 also continues Apple’s reputation for peerless camera quality, thanks to a 48MP Main camera with a quad-pixel sensor and three optical-quality zoom levels and the ability to auto-detect your subject so that depth information is automatically saved, allowing you turn the image into a portrait in post-processing.
. In addition to better performance, a brighter screen and a new double tap gesture interaction, the Ultra 2 has enhanced sensor capabilities for health and sport tracking.The new iPhones continue Apple’s journey towards full carbon-neutral production, with increased recycled content . As part of this strategy, Apple will stop using real leather in all its products and accessories .
Apple introduces new FineWoven accessories for iPhone, made from 68 per cent post-consumer recycled content Does this all add up to a huge leap forward? Perhaps not. We’re accustomed to incremental improvements, not genre-defying innovation year on year, and are holding on to our personal tech for longer as a result. The average smartphone lifecycle is expected to creep up from around 2.5 years to around 3 years by the end of the decade. Apple is also clearly holding fire on risky strategies like the rumoured folding iPhone, perhaps waiting for the foldable market to mature.
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