What It's Like to Be the Directors of the Obamas' First Movie

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What It's Like to Be the Directors of the Obamas' First Movie
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'American Factory' helmers Steve Bognar and Julia Reichert set out to tell a story about their blue collar town in Ohio, and ended up in business with a President and First Lady.

Steve Bognar and Julia Reichert have been making social issue documentaries for decades. But the Dayton, Ohio-based filmmaking duo got the shock of their careers at Sundance this year, when they learned that Barack and Michelle Obama had seen their latest film,

Before you went to Sundance, did you have any idea that this would be a film that the Obamas were interested in?You know how it is. You go into Sundance, you're exhausted, you're bleary eyed. You get on the plane and you don't even know if your film's going to be recognized or anything. Then we had the pitch meeting with Netflix, which was amazing, because there were probably 20 people in the room. This is not what we expected at all.

You live in Dayton and you started documenting this plant when it was a GM factory that was closing. What drew you to cover that? RECIHERT: The suggestion of making the film came from business leaders who had brought the plant to Dayton. They thought, "You know, this is going to be historic. A Chinese entrepreneur billionaire coming to blue collar America and offering us jobs, this should be documented." They knew we had made, which they really liked. They showed it to the chairman and he agreed. He said, "Okay, let's do it." He doesn't speak any English.

REICHERT: And we're hoping that it will get invited to a film festival over there and we'll gradually get the film seen in China. REICHERT: Trump kept saying, "China is taking our jobs or stealing our jobs." Which was kind of funny, because of course here in Ohio were two thousand jobs that Chinese entrepreneurs had been responsible for. And not just in Ohio, that's true all over the south and Midwest. There are lots of Chinese owned businesses and plants or factories and so forth. But in the editing room, we realized we were not telling a topical story.

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