What Is Taylor Swift’s Endgame in the BigMachine Battle? taylorswift13
acknowledges.
But the question remains: To what end? Is she trying to upend the major-label business model, or just get a better deal for herself? And if so, how can she do that if she has no legal standing? Obviously, a better deal for Swift would involve coming to terms with her currently avowed enemies, Braun and Borchetta, who have already consummated their deal . Their job now is to change the narrative and stem the tsunami of Swift’s moral outrage, which is making them look like bad guys taking advantage of a young female artist, no matter what the reality of the situation may be.
While that may be true, Braun loves to look like a hero, and to position himself as the voice of reason. He and his client Ariana Grande split up bitterly for several months, and then came back together — and both triumphed in the face of unprecedented tragedy by staging the 2018 One Love Manchester concert a mere two weeks after a terrorist attack killed 19 people outside one of her concerts.
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