The most expensive iPhone models could be performing best, and European demand seems to be holding up despite economic fears, per an analyst.
A look at delivery estimates for Apple Inc.’s most expensive iPhone models indicates good demand as well as resilience in Europe despite economic concerns in that market, according to an Evercore ISI analyst.
Apple took a pricing strategy in Europe that a JPMorgan analyst deemed “less accommodative” to demand than its actions in other markets, but Daryanani said that momentum in Europe seemed to be strong as well. Daryanani added that lead times for Apple’s base iPhone 14 were much shorter than for the Pro models, with 25-day estimates for the larger iPhone 14 Plus and four- to nine-day estimates for the smaller iPhone 14.
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