Cypher – What Inspiring Young STEM Students Can Teach Future Marketing Leaders
Without a doubt, it’s been a difficult year for everyone due to the impact of COVID, including parents who have had to juggle jobs and the additional challenge of homeschooling their children.“As society has had to embrace remote working and the digitisation required to make those changes, so have children.
Cypher’s business has grown throughout the upheaval of the pandemic following a complete pivot to online – something all marketing and business leaders can learn from. “Before the pandemic, all our courses were held in person. The first lockdown was just ahead of Easter, which is typically one of our busiest periods and we already had bookings sorted for those courses. At the time, we had to cancel all in-person camps, meaning a potential loss of tens of thousands of pounds for us. We had an extremely resilient team who were willing to group together over an intense period of time to essentially save the business.
Being forced to use tech for work, school work as well as socialising and reaching out to friends and family has accelerated digital skills of children over the last year. As they’ve taken advantage of the digital innovations we’ve seen, younger children are able to prepare themselves and be better equipped for their futures. Nevertheless, there’s always been a concern with families over children’s screen time usage, especially when it’s their only conduit through to education and socialising.
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