This is what Facebook and Google taught this couple about building a Chinese app that reaches 25 million users. (via CNBCMakeIt)
A strong marketing strategy is nothing without a killer idea, however. And, like many great ideas, Jiliguala was born out of a problem., had been living and working in Shanghai for about four years when, following the birth of their first child, they saw the vast appetite for early-years English education in China.
"When we looked at the different sectors in early childhood education, language was one of the areas that parents had a real burning desire to look for something that could help them," she continued.That issue was particularly prevalent among older parents and those from remote communities, where knowledge of English tends to be poorer, Hsu noted.
So, Hsu and Hsieh decided to use their tech backgrounds — and $100,000 of their own cash — to come up with a solution.Both Hsu and Hsieh spent around a year studying the curriculum at U.S. and Chinese schools, before coming up with an app to teach English via interactive videos, games and songs. "Chinese kids have a lot of things on their plate when they get to elementary ," said Hsu, listing piano lessons and other extra-curricular activities, "so we felt it was important to start early and build the foundations."- Each 15-minute lesson begins with a short video designed to replicate a real-life experience, such as going to the shops.
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